Small businesses are given opportunities to meet with large prime businesses and federal agencies at both formal and informal business matchmakers. You've heard that you just have a few minutes to make a good impression? Knowing what to say in that short period can be the difference between getting a contract or not.
Do you know how to sell your company to a prime contract or federal agency? Understanding how your capabilities related to the needs of hte buyer is esswential to being successful in government contracting. Knowing your core capabilities, strengths, and abilities is a must when given the opportunity to pitch your small business.
Do you know what differentiates your company from your competition? Articulating your company's approach to the buyer's need(s) and how it outweights the competition can be imperative to winning a contract.
Do you know what to do before, during, and after a business matchmaker? Knowing your audience and their objectives before you meet is as valuable as what you say during the matchmaker and the actions you take afterwards.