Marketing your Capabilities for Impact

Small businesses are often given the opportunity to meet with large prime businesses and federal agencies in both formal and informal venues at business matchmakers.  Most of the time, you have just a few minutes to make a good impression. Knowing what to say in that short period can be the difference between getting a contract or not.

  • Do you know how to sell your company to a prime contractor or federal agency?
    Understanding how your capabilities relate to the needs of the buyer is essential to being successful in government contracting. Knowing your core capabilities, strengths, and abilities is a must when given the opportunity to pitch your small business.
  • Do you know what differentiates your company from your competition?
    Articulating your company’s approach to the buyer’s need(s) and how it outweighs the competition can be imperative to winning a contract.
  • Do you know what to do before, during, and after a business matchmaker?
    You only get one chance to make a good first impression. Knowing your audience and their objectives before you meet is as valuable as what you say during the matchmaker and the actions you take after.

If you are ready to successfully maneuver a business matchmaker, attend our How to Make the Most of a Business Matchmaker to improve your chances of landing a contract.

Get in Touch

The Catalyst Center for Business & Entrepreneurship
515 Sparkman Drive
Huntsville, AL 35816

Phone: 256-428-8190